Investing in toys (2024)

Rare and collectable toys have been going for record prices over the last decade or so, as the toy market has really taken off.

The auction house Christie's has seen collectors paying top prices, from the black Steiff teddy bear which fetched £91,750 to the rare 1950s Masudaya Machine Man sold for £29,900 and the rare A. Marque Bebe doll dated 1913 which sold for £56,500.

If you spent £100 on Dinky toys in 1985, your investment would have likely quadrupled in value over 15 years, putting other investments in the shade.

But experts warn that investing in toys is a risky business, and never recommend collecting as an investment, as it has never proved 100% reliable.

The most valuable toys now are those which were bought to be played with, and just one or two survive in good condition. So it's still worth looking through the attic for that unwanted gift still in its box from three decades ago which might just make your fortune.

What to look for

Some toys are worth a fortune. Early American cast iron money banks and good quality dolls and teddy bears can all fetch prices exceeding £50,000. Dinky cars and Hornby trains are often worth large sums: a rare pre-war Dinky H. G. Loose promotional delivery van fetched £4,600 at Christie's. Even the Dinky toys you paid three shillings and six for 40 years ago could now be worth up to £500.

A dusty attic is a good place to start, and if you are looking through the attic of Lord and Lady Somebody who were well off in the 1900s, your chances are quite good.

But the collectors' market is fickle, and something that seemed worthless a few decades ago may now be in real demand. Even the experts say it is difficult to predict which modern toys will fetch the best prices in a few decades' time.

And though plastic toys were once held in low esteem, the market for early Sindys, Barbies and Action Men is now growing - especially in their original boxes, and with the ephemera such as clothes and accessories. Of course, early Star Wars' toys are also worth a packet.

While sought-after toys in good condition can command high prices, their value varies greatly. Factors affecting the price include age, rarity value, whether there is a market for a particular item, and above all, condition. While a mint condition toy in its original box can be worth a fortune, a battered and bedraggled version is not.

Your local toy and antique fair could be a place to pick up a valuable collector's item, thoughthere are a lot of fakes around. Toy collecting is a good hobby because you meet lots of interesting people, but don't invest everything in it. And do your research before you start. If you know what you're looking for and you have a good eye, you should do well.

Collecting modern toys

So will the Beanie Babies and McDonald's toys of today be worth a fortune in years to come? Perhaps not. Though waiting 30 years is the key: Christie's have just started selling 1970s toys.

Others toys are a better bet. The omnipresent Teletubbies might just become collectors' items in mint condition, because people don't really think of them as collectables, and just a few will survive in good condition.

Rarity and demand ultimately determine the value of a toy, as collectors pay high prices for a toy they simply have to have.

Perhaps the best investors are businessmen: the Japanese businessman who paid a world record price of £110,000 for a teddy bear knew what he was doing - the publicity he won for his newly opened toy museum was worth millions. And although that mint boxed Barbie or Dinky may just be worth a fortune some day, the experts warn that there are safer ways to invest.

Investing in toys (2024)

FAQs

Is it good to invest in toys? ›

Investing in toys can also be a fun and enjoyable way to diversify one's investment portfolio. However, like any investment, it is crucial to conduct thorough research, stay updated on market trends and assess the risks involved before making any financial decisions.

What are the best toys to invest in? ›

What are the best toys to invest in? Some of the best collectibles to invest in currently include vintage action figures, video games, and board games. It's worth mentioning that unique LEGO sets also keep growing in value.

What toys will be worth money? ›

The 15 most valuable old toys that you might have in your attic (but probably don't)
  • 1938 Action Comics #1. ...
  • 1985 Nintendo Super Mario Bros. ...
  • 1999 Pokémon card Charizard first edition shadowless. ...
  • 1934 Lionel standard gauge train set with 400E locomotive. ...
  • 1964 Hasbro G.I.
Dec 19, 2023

What is the best collectible to invest in? ›

Best Collectibles with Investment Potential
  1. Fine Art. Many people take pride in their art collection. ...
  2. Coins. Many rare coins have been made over the years from various countries. ...
  3. Stamps. ...
  4. Vintage Cars. ...
  5. Investment-Grade Wine. ...
  6. Comic Books. ...
  7. Toys. ...
  8. Sports Memorabilia.
Feb 13, 2024

What is the most profitable toy? ›

LEGO is the world's most valuable toy brand for the tenth year running, increasing its brand value by 6.5% to USD7. 9 billion. Fuelled by a year of solid sales growth, the brand has opened 147 new Lego-branded stores worldwide, bolstered its digital presence, and rolled out innovative new product lines.

What is the most profitable toy company? ›

In 2022, the Danish toy manufacturer known as LEGO had the highest annual revenue of the selected toy companies, generating revenues of more than nine billion U.S. dollars that year.

What is the number 1 toy in the world? ›

Lego is the number one world's favorite toy brand, according to a survey conducted among 4,784 respondents in 25 countries. Barbie, originating in the United States, is the most recognized toy with a massive 97% global awareness. As of 2020, the Lego Group's revenue amounted to about 5.6 billion U.S. dollars.

What is the number 1 toy brand? ›

In 2023, Lego was unequivocally the most valuable toy brand in the world with a brand value of over 7.4 billion U.S. dollars. For years, the Danish toy company has remained the industry leader, towering above its competitors in terms of brand value.

How do you tell if a toy will be worth money? ›

Factors That Affect the Worth of Your Antique Toys
  1. Rarity. Some of the most sought-after toys include those manufactured in small quantities. ...
  2. Age. While age alone cannot determine the value of a vintage toy, it can affect the item's resale price. ...
  3. Condition. ...
  4. Authenticity. ...
  5. Type.

What is the most popular toy to sell? ›

Dolls - Dolls like Barbie, American Girl, and Baby Alive are classic and consistently popular. Educational Toys - Educational toys like science kits, construction sets, and puzzles are popular choices for parents who want their children to learn while they play.

What are people collecting now? ›

Some examples of collectables include jewellery, trading cards, comic books, rare books, action figures, classic cars, and many more. If you're considering investing in a collectable or fine art, this blog post is for you. In 2023, there are several things to collect.

What is collectable in 2024? ›

Trading Cards, Toys, Stuffed Toys, Movie, and Sports Collectibles are some new growing categories along with traditional items such as coins, art, coins, toys, stamps. Autographed Collectibles are altogether leading the market in growth terms. Magic: The Gathering cards, Pokémon cards and Yu-Gi-Oh!

What is the best place to invest $100? ›

Best ways to invest £100 per month
  • Index funds and ETFs.
  • Robo-advisor platforms.
  • Dividend-paying stocks.
  • Multi-asset funds.
  • Portfolio of shares.
  • Investing with a tax-efficient account.
Dec 5, 2023

Do toys hold their value? ›

Some toys, particularly those in pristine condition, have become collectors' items over the years, and can sell for tens or even hundreds of times their original purchase price.

Is toys a profitable business? ›

Have you ever thought about starting your own toy business? Toy manufacturing and selling has the potential to be the most profitable business in India because toys are always in high demand.

Is toy Industry profitable? ›

Highlights: Toy Industry Statistics

In 2020, the toy market revenue worldwide was approximately 90.7 billion U.S dollars. The US was the largest global toy market in 2019, with revenue of around 25.48 billion U.S. dollars. In 2020, Hasbro reported net revenues of 5.47 billion U.S dollars.

Is it profitable to make toys? ›

Yes, a toy manufacturing is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome. For instance, since your potential revenue is $0 per year with a gross margin of 30%, you can recover your investment within months or even less.

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