What is SEO? Basics of Search Engine Optimization | Mailchimp (2024)

FAQs

What is SEO basics? ›

SEO is the process of growing a website's organic search traffic. You do this by ranking in organic search results. SEO is important because you're unlikely to rank well without it. Ranking high gets you free, passive, and consistent traffic month after month.

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

SEO is not easy. But it's no rocket science either. There are things you can implement right away and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

There are three main types of search engines, web crawlers, directories, and sponsored links. Search engines typically use a number of methods to collect and retrieve their results. These include: Crawler databases.

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

Which is the most powerful SEO tool? ›

Users and SEO experts agree that Semrush is one of the most powerful and feature-rich SEO tools available today. Use Semrush for keyword research as well as for conducting in-depth audits of your website, creating and tracking PPC campaigns and improving your overall rankings in search engines.

To become an SEO specialist, you don't need any specific background experience. People who work in SEO often come from various backgrounds, including marketing and communications, business, and information technology.

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code.

Keyword Cannibalization

One of the serious SEO challenges is keyword cannibalization, where you're using the same keyword on several pages.

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

By investing the recommended 4-15 hours of work per week into SEO, on average, results should start showing up in months 6-12. As Lee Grant, CEO of Wrangu, puts it: “Six to twelve months should be enough time for SEO to start showing results. It's a long-term investment that demands regular upkeep and attention.”

Average starting Salary for SEO in India is around ₹0.2 Lakh per year (₹1.7k per month).

Is SEO a monthly fee? ›

78.2% of SEOs charge monthly retainers for some or all of their services. 54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). $501–$1,000 is the most popular monthly retainer. $75–$100 is the most popular hourly rate.

SEO is divided in two parts: On-page SEO and off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages), whereas off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web.

Well-written content engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites.

The Golden Triangle is a distinct area of intense eye scan activity that is shown in the diagram below. It's important to understand that the Golden Triangle pattern is seen in first time visits to a results page. I find it easiest to think of it as a storm map. The darker the area (Red) the higher the eye traffic.

Which SEO technique should be avoided? ›

Don't over-prioritize keywords

Keyword research has long been considered a cornerstone of SEO. Creating content that features the keywords and terms your target audience are searching for seems like the most logical approach. However, using these keywords to excess will seriously harm your SEO strategy.

Businesses are forever competing, so it is vital to be unique or trend-setter. So what industries need the most SEOs? However, others need SEO more than others, including restaurants, online businesses, professional services, real estate, home repairs and renovation, the medical industry, etc.

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The checklist also covers information about best practices for title tags, meta descriptions, header tags, and more for on-page SEO. We explain how to do keyword research and incorporate keywords into your content. We cover off-page SEO strategies as well, including the importance of building backlinks.

SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.

Complete Keyword Research

All of your website pages, blogs, and even social media posts should use keywords to help rank for those terms and appear higher on search engine results pages. While researching keywords, look for ones that have a high search volume but low ranking difficulty.

No, it's not rocket science, but you will also not learn how to do it overnight, or even in a year. If you start getting into doing your own SEO, you will most likely hurt your rankings and end up in a worse position than before.

Many SEO strategies like increasing traffic for higher ranking by SERPs involve using a website. Can SEO be done without a website? Yes. SEO works well with websites but does not mean that you cannot take advantage of its capacity without a website.

Google does not provide any kind of general SEO specialist certification. However, they do recommend some SEO courses and have their own learning platform called Digital Garage, where you can improve your knowledge in the areas of digital marketing, career development, and data analysis.

What is SEO basics on Wix? ›

Search Engine Optimization (SEO) means making your website more readable to search engines so they can better index your site. This improves search accuracy and the relevance of search results.

SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.