Tourism
Risk management
Brainstorming
Energy market
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Porter's five forces model has several limitations. Firstly, it does not account for the impact of ideation and brainstorming in identifying potential problems and risks . Secondly, the model assumes a static industry structure and does not consider the dynamic nature of industries, especially in the context of globalization, deregulation, and digitalization . Additionally, the model focuses primarily on external factors and does not adequately address internal factors such as organizational capabilities and resources . Furthermore, the model may not be suitable for industries with unique characteristics, such as the electricity sector, where strategies are highly influenced by external competitive settings and little innovation is observed . Lastly, the model does not provide a comprehensive framework for assessing industry attractiveness and profit potential, as it only considers five specific forces .