Website Content | SEO Strategy | Search Engine Rankings (2023)

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Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings?

If you search the internet for “what is the best word count for SEO?” or something similar, you will find different answers from multiple resources. According to Search Engine Land, longer content (1,000+ words) tends to help websites show up in search results. Forbes indicates that an average of 600-700 words per page is optimal for SEO. Forbes also states that websites with less than 300 words per page are considered “thin” by Google’s standards and, most likely, won’t rank as highly in search. Figuring out the best content strategy for SEO can be confusing at best. However, identifying the best content strategy for your business and website is easy.

What is the optimal word-count for Google and SEO rankings?

There is not a clear-cut answer for the total word-count per page for best SEO results. Based on our own clients’ SERP rankings over time, we recommend developing website content based on key factors rather than a specific word count because we understand that each client’s brand and customer-base determine the content length rather than a blanket word-count.

The amount of content you write for SEO depends on:

  • The Type of Business You Have
    • Companies that need to post information about their key services, philosophy, etc., will need to develop content that explains each of those facets.
    • Dentists and doctors, for example, should explain as many aspects of a service or procedure as possible, so patients can learn about that procedure and get as many questions answered as possible on a single page.
    • A home improvement company, landscape design company or photographer will rely more on the before and after images and beauty shots.
  • The Complexity or Simplicity of What You Are Writing About
    • Write website content that answers your customers’ questions. Content density is important for SEO. Make sure your content is thorough. Many companies will write content about services that just provide an overview of what they do or provide. We recommend that you write content that explains the process and what makes your company unique in that process while answering common questions customers might ask.
    • With the movement towards voice search, we also recommend that you structure the questions as if you are asking them into your phone. For example, instead of writing, “best website content length for SEO,” or “best website word count for SEO,” draft your questions as, “what is the best website word count for SEO?” Essentially, write your questions the way your customers would speak or ask them.
  • Quality of the Content
    • Regardless of content length, your copy should be written with quality over quantity. Don’t include fluff or filler text just to lengthen the content. Write what you need to convey your services and answer questions.
    • Write your own unique website copy. Don’t “borrow” content from other websites, as Google sees this as duplicate content, which will likely impact your page in some way.

A final note about website content length for SEO:

Although we have broken down the key components of your content for SEO, we do recommend a minimum of 300 words per page. However, develop content for each web page on an individual basis. Some of your website pages may have only 300 words and other pages may include 1,300+ words of copy. Take one page at a time and focus on the quality of your content.

Should you have any questions about your digital marketing strategy, contact Whiteboard Marketing today!


What is on page content strategy to increase search engine rankings? ›

Content. Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

How can you rank a website on search engine? ›

Write content that is helpful and also includes keywords and synonyms that get your website found by Google and other search engines. Include the keywords throughout the page to improve your search engine ranking, but don't go overboard with keyword stuffing. Make sure it's still readable for your visitors.

What do search engines use to rank web content? ›

To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.

What is a ranking algorithm? ›

A ranking algorithm is a procedure that ranks items in a dataset according to some criterion. Ranking algorithms are used in many different applications, such as web search, recommender systems, and machine learning.

How can I rank my website without SEO? ›

Top Strategies to Increase Website Traffic Without SEO
  1. Content Marketing. ...
  2. Paid Ads. ...
  3. Social Media Strategies. ...
  4. Link Building Strategies. ...
  5. Interact With Other Blogs. ...
  6. Email Marketing. ...
  7. Provide Excellent Customer Service and Ask Customers to Review Your Brand.

What are Google top 3 search ranking factors? ›

What Are the Most Important Google Ranking Factors?
  • High-quality Content.
  • Backlinks.
  • Search Intent and Content Relevancy.
  • Website Loading Speed.
  • Mobile Friendliness.
  • Domain Authority.
  • Keyword Optimization.
  • Website Structure.
Jan 2, 2023

What are the 4 important stages in SEO? ›

Here are the four steps of the SEO process:
  • Get your technicals right.
  • Find a keyword to target.
  • Create an optimized page.
  • Build links to it.
Jan 30, 2023

What are the three 3 most important SEO and website metrics? ›

These SEO metrics help measure whether your current strategies are working, how effective they are, and where there's room for improvement. Some of the most common SEO KPIs include rankings, organic traffic, backlinks, and pages indexed.

How many keywords do you need to rank a website? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

What affects search engine rankings? ›

In no particular order, the top factors for ranking on Google are:
  • High-quality content.
  • Mobile-first.
  • Page Experience.
  • Page speed.
  • On-page optimization.
  • Internal links.
  • External links.
Sep 15, 2021

What are the 3 key ranking factors that Google uses in their algorithm? ›

What Are the Key Ranking Factors in the Google Search Algorithm?
  • Meaning and Intent. Within Google's search algorithm, understanding and clarifying the meaning and intent of the search query is the key first step. ...
  • Relevance. ...
  • Quality. ...
  • User Experience. ...
  • Context.
Oct 7, 2021

What is SEO checklist? ›

One of the most important parts of an SEO checklist is adding title tags, meta descriptions, and image tags to your pages. These tags provide information about your page to search engines and can help them rank higher.

Which SEO techniques should be avoided? ›

Here are 4 outdated techniques to avoid:
  • Keyword stuffing. Keyword stuffing is looked down upon by search engines. ...
  • Exact Keyword matching. ...
  • Spinning Content. ...
  • Buying backlinks. ...
  • So, what are the most effective techniques in 2021?
Mar 15, 2021

What are the 4 main techniques of off page SEO? ›

Here are the 6 off-page SEO strategies you should be using to drive success from SEO and to build your brand.
  • Link building. Link building is a process of getting quality inbound links to your website. ...
  • Content marketing. ...
  • Social media marketing. ...
  • Guest posting. ...
  • Podcasts. ...
  • Video marketing.
Sep 21, 2022

Which ranking algorithm is used by search engines? ›

PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page.

What are the LTR models for ranking? ›

The three major approaches to LTR are known as pointwise, pairwise, and listwise.

What is on-page SEO strategy? ›

On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.

What is on-page search engine optimization? ›

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

What is on-page optimization in search engine optimization? ›

On-page optimization is the process of ensuring the content is both relevant and provides a great user experience. In the past, many businesses approached it as simply keyword stuffing; mentioning their keywords as many times as possible within the content.

What are on-page SEO tactics? ›

On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic. This includes updating on-page content, title tags, internal links, and more.

What is the first thing to do before doing SEO? ›

Before you start any active SEO efforts, it's important to make sure your website has content that engages and helps its users. Data shows that pages with 2,000+ words of content typically rank higher in Google search than pages with short, light content.

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