The old Holdens now selling for six-figures as GM axes Australian icon (2024)

Now that General Motors has decided to scrap the Holden brand, the question being asked by many is whether they are a good collectors-item investment or a money pit which will soon be worthless.

Some classic old Holdens, made when Peter Brock was a Bathurst fixture, can now command six-figure sums.

Surprisingly, however, the Holdens fetching the highest prices on carsales.com.au aren't necessarily the early post-war models, known as the FX and the FJ.

While a 1955 FJ ute is selling for $79,000, it is rarer Australian-made and designed models built during the 1960s and 1970s that are worth the big dollars.

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Classic old Holdens made during the era when Peter Brock was a Bathurst fixture are now selling for hundreds of thousands of dollars. Pictured is a 1972 Holden Torana GTR selling for $109,990

An original 1968 Holden HK Monaro GTS with just 42,000km on the odometer is selling for $175,000 in the northern Victorian town of Wangaratta

Holdens to hold on to

- Monaro (HK and HQ series)

- Torana (LJ, LH and LX series)

- Kingswood (HK, HQ, HG and HZ series)

- Sandman

- HSV

- Brock Commodores

- Early model FX, FJs

- EH, EJs

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Holdens best forgotten

- Camira

- Cruze

- Vectra

- Captiva

- Apollo

- Nova

- Barina

- Gemini

- Last Commodore made in Germany

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Forgettable Holdens built from the 1980s onwards don't fetch that much - with Camiras hardly deemed desirable as a locally-made version of GM's unloved global J-car.

Leo Pruneau, Holden's chief designer during the 1970s and 1980s, said he particularly disliked the Gemini, an Isuzu model from Japan that was made in Australia.

'That always made me cringe,' he told Daily Mail Australia.

'They weren't designed by Australians, that's what bothered me.'

Rebadged Toyotas, like the Apollo and Nova, generic Chevrolets sold as Holdens, like the Cruze and the Captiva, and European Vectras are hardly setting price records.

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Conversely, Mr Pruneau said homegrown Holdens with a V8 engine were particularly loved.

'The Australians, they didn't want to be a wimp: they liked those big V8s and they still do,' he said.

'They were the halo cars, the GTSs and so on.'

A Holden with a GTS badge is worth a lot, whether it has six or eight cylinders.

An original 1968 Holden HK Monaro GTS with just 42,000km on the odometer is selling for $175,000 in the northern Victorian town of Wangaratta.

'This car is priced to sell quickly at $175,000,' the ad said.

A rare1973 Holden LJ Torana XU-1, with just 47,000km, is retailing for $129,500 in Western Australia.

It was made the year after Brock won his first Bathurst victory in a similar GTR XU-1 Torana - the first of his nine titles at Mount Panorama in the New South Wales central west.

Panel vans, a car that epitomised Australia's beach culture, are also worth a mint with a 1975 Sandman selling for $98,650, despite having 250,000km on the clock

Peter Brock's Bathurst victories

1972: Holden LJ Torana GTR XU-1

1975: Holden LH Torana L34

1978: Holden LX Torana A9X SS

1979: Holden LX Torana A9X SS

1980: Holden VC Commodore

1982: Holden VH Commodore

1983: Holden VH Commodore

1984: Holden VK Commodore

1987: Holden VL Commodore SS Group A

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Coupes are particularly sought after with a 1976 Holden Torana SS LX manual priced at $118,000, despite having 193,592km on the clock, in the eastern Victorian town of Longford.

It was far from the only Torana selling in the six figures with an unregistered 1972 LJ series GTR coupe, with 127,682km, selling for $109,990 at a West Australian dealer.

This is apparently a 'massive drop' from the previous asking price of $224,590.

Panel vans, a car that epitomised Australia's beach culture, are also worth a mint with a 1975 V8 Sandman selling for $98,650, despite having 250,000km on the clock.

Then there are the luxury sedans.

A 1968 Brougham, with84,414 km, is selling for $69,999 in the northern Melbourne suburb of Pascoe Vale.

Rarer and upmarket Holdens aren't the only ones worth a fortune.

While a 1955 FJ ute (pictured) is selling for $79,000, it is rarer Australian-made and designed models built during the 1960s and 1970s that are fetching the big dollars

A Holden record was set in December 2017 when a red HSV GTSR W1, with 474 kilowatts of eye-watering V8 power, was sold by Lloyds Online for $269,000

A 1970 HG Kingswood sedan with just 18,000km on the clock and an original 186 motor is selling for $45,000.

For the same price, it is possible to buy a modified 1972 HQ Kingswood with 244,000km.

Holdens derived from the Kingswood and Torana, built before unleaded petrol was introduced, are commanding more than Commodores built during the 1980s onwards.

Nonetheless, the record for a Holden was set in December 2017 when a sting-red HSV GTSR W1, with474 kilowatts of eye-watering V8 power, was sold by Lloyds Online for $269,000.

The auction benchmark was set two months after the last Australian-made Holden, a VF-series Commodore, rolled off the production line at Elizabeth, in Adelaide's north.

That record was surpassed just four months later, in April 2018, when a 1988 VL Commodore SS Group A model sold at auction for $340,000 through Burns & Co.

General Motors announced on Monday that the Holden brand will be killed off in 2021, ending a motoring legacy that began in November 1948 with the first 48-215 model.

Forgettable Holdens built from the 1980s onwards don't fetch that much - with Camiras hardly sought after. Pictured is a 1988 model selling for $4,200

During the late 1980s and 1990s, the Toyota Camry was rebadged and sold as a Holden Apollo. This version built in 1992 is selling for $900

The old Holdens now selling for six-figures as GM axes Australian icon (2024)

FAQs

What is the most collectable Holden? ›

GTSR W1, 'World's rarest HSV', could become most expensive Holden of all time.

Is Holden an Australian icon? ›

An icon of Australian society for more than half a century, Holden cars tapped into national postwar aspirations and represented the development of Australian industry and commerce.

Are Holden still sold in Australia? ›

With a heavy heart, Holden announced today that General Motors will be retiring the Holden brand in Australia and New Zealand. This announcement will be felt deeply by the entire Holden family, our customers and our fans.

Why did GM get rid of Holden? ›

Holden blamed a strong Australian currency, high manufacturing costs and a small domestic market among the reasons for exit of local manufacturing. This led to the announcement, on 11 December 2013, that Holden would cease vehicle and engine production by the end of 2017.

What are the rarest commodores? ›

VZ ONE TONNER CROSS6 AWD

The rarest of the rare? The One Tonner Cross6. Of the 261,238 VZ Commodore-based vehicles built, a mere 50 exited the factory as cab-chassis, all-wheel-drive, go-almost-anywhere work rigs. Interesting fact, the vast majority of them seem to have been silver in colour.

What is the most collectible car in the world? ›

1963 Ferrari 250 GTO ($70M)

This ride is an undeniable collectible that became the most expensive classic car in the world when it was sold to WeatherTech founder David MacNeil for $70 million in 2018, which was $62 more than the '62 Ferrari 250 GT SWB sold in 2022 and $42 more than the S N.A.R.T. Spider.

What is Holden called in America? ›

The next-generation Commodore will also be sold as a road car in the US as a Chevrolet SS. The next-gen Holden Commodore will be sold in the United States. Holden will export its big sedan to North America, in reasonably grunty form, to be re-badged as the Chevrolet SS.

Are Holden engines American? ›

The Holden V8 engine, also known colloquially as the Iron Lion engine, is an overhead valve (OHV) V8 engine that was produced by the Australian General Motors subsidiary, Holden (GMH), between 1969 and 2000.

Does Ford own Holden? ›

Both Ford of Australia and Holden, a subsidiary of General Motors since 1931, have created iconic and powerful cars that combined stand-alone styling, somewhat European proportions, and American-informed V-6 and V-8 power, unhampered by overly zealous emissions control.

Does GM still own Holden? ›

Back in February, General Motors announced it would retire the Holden brand in Australia, leading to questions over the automaker's future presence in the Australian market. Now, GM Authority has uncovered a trademark filing that confirms GMSV as the new GM brand in Australia.

Did America buy Holden? ›

In 1931, General Motors acquired South Australian car body manufacturer Holden's Motor Body Builders. The formation of General Motors-Holden allowed General Motors to inherit an Australian identity.

Can you still buy a Holden? ›

Can I still buy a Holden? Yes you can. There are 185 Holden dealerships in Australia and 31 in New Zealand, and the doors will remain open in the foreseeable future. All of those dealerships have yards full of stock which can still be purchased.

Is Holden coming back? ›

GM axed the beloved Holden brand from its portfolio back in early 2020 – a decision that left many diehard fans of the Australian company disappointed.

Why is GM leaving Australia? ›

The manufacturer is looking to limit exposure to challenging overseas markets and focus its efforts on investing in autonomous and electric technologies. GM expects the overhaul to cost $1.1 billion. Holden, an iconic Australian brand, got its start in 1856 as a saddlemaker before transitioning to cars in 1908.

What did GM do wrong? ›

The company made the fatal mistake of assuming that people would always want to buy more cars, bigger cars and more powerful cars. GM locked-in on its business model, assuming that the future would be mostly like the past.

What was the best selling Holden? ›

Holden's journey in numbers. 485,650: The biggest selling Holden of all time, the HQ Kingswood, made from 1971 to 1974. 303,895: The biggest selling Commodore of all time, the VT series, made from 1997 to 2000.

What is the most expensive old Holden? ›

This was the SS hom*ologation special that was developed for racing by none other than Peter Brock,1985 Holden VK Commodore SS HDT Group A. Brock's 'Blue Meanie' is one Holden that broke records as one of the most expensive Australian road cars ever sold on the market at a staggering $1.14 million.

What is the rarest Holden Utes? ›

The HSV GTSR W1 ute (pictured) in this auction is build #E001 of only four ever built. It has just 19km on the clock and is argued to be Australia's most valuable Holden, Lloyds said in a release.

What is the rarest Holden monaro? ›

The HJ Monaro LS coupé is close to being the rarest regular production car ever made in Australia with only 337 units produced. The HJ Monaro GTS coupé was discontinued during 1975 due to falling demand, 606 examples of the GTS were made.

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