SEO Pricing | How Much Does SEO Cost in 2023? (2023)

What Is SEO Pricing?

SEO pricing refers to the cost associated with optimizing a website to improve its visibility and ranking on search engines such as Google. The cost of SEO (Search Engine Optimization) services can vary greatly depending on the size and complexity of a website and level of competition in a industry. Some common pricing models used by SEO companies include hourly rates, project-based pricing, and monthly retainer-based pricing. Ultimately, the cost of SEO will depend on the specific needs and goals of the business and the services offered by the SEO provider.

How Much Does SEO Cost?

In 2022, SEO campaign costs ranged between $3,000 – $7,500 a month on average. The cost of SEO services varies depending on the competitiveness of the keywords targeted, services included, and the type of SEO agency you choose (US, overseas, freelancer, etc.) Local SEO campaigns were lower, averaging around $1,400 per month.

Want a quick SEO pricing overview? Watch our 3:43 video below!

What Affects the Cost of SEO?

No matter who you ultimately trust to provide SEO services for your business, how much SEO ultimately costs depends onmanyvariables, including:

• The overall technical aptitude of your website and the CMS (content management system) for the content on the website.For example, OuterBox is a leading provider ofeCommerce website design, and the websites we build for our clients are designed to exceed the expectations that Google and other search engine algorithms demand. Having a technically sound site built with SEO and eCommerce best practices in mind makes it much, much easier to optimize effectively and efficiently. The majority of CMS out there significantly lacks in this area (looking at you,Magento).
• Existing visibility in organic search.If you’re starting with a brand-new website with zero domain authority and no rankings to speak of, expect to pay more or wait longer for tangible results.
• Existing brand awareness and exposure.See the previous point.
• Business goals and objectives.That includes the role you anticipate organic traffic from search engines like Google and Bing to play while working towards those goals.
• Competition.Overall competitiveness will vary depending on your industry and the set of keywords you need to target
• Urgency.SEO takes time to be effective, so quicker results require more time and resources.
• Target audience and demographic.Are you looking to run a national or global SEO campaign, or are you a local business operating within a confined geographical area? This may or may not affect the overall price of your SEO campaign.
• Expertise level of the company providing SEO services. Those with real expertise and in-depth capabilities tend to have proven results and therefore can demand higher rates. Because they deliver proven results time and time again, they are busier, have more online companies asking for their SEO services, and their services are worth more because of the organic traffic they create.
• Location of the SEO agency. Located in Akron, OH, OuterBox overheads are significantly lower than SEO agencies operating in NYC, for example, which helps us keep our SEO service prices down despite our proven skills and expertise. This may be a piece of the criteria you want to consider.
• Competency in your target language. While hiring a cheap SEO company based in India, for example, might sound like a great idea at first, be sure that the company you select has a firm grasp of the English language if you plan on optimizing your website for English speakers. This goes for any language. Also, consider time zones, communication, and other outside factors.
• Level of expertise in your niche. For example, our specialty at OuterBox iseCommerce SEOand lead generation SEO for B2B websites. Look for a company that has experience working in your industry, but be prepared to pay extra for that experience. Your results will be worth it.

SEO Pricing Models

Whether you hire an inexpensive SEO consultant from a foreign country (hint: India) or a nationally recognizedeCommerce SEO agency, there are a few different types of pricing models you can expect to see offered:

Retainer-Based SEO Pricing & Monthly Plans

Many SEO companies will offer monthly or annual contracts that revolve around a monthly calendar. At OuterBox, we create our strategies several months in advance and reflect on our work, results, and progress on at least a monthly basis. A two-way street of communication between the SEO agency and client is crucial to achieving the very best results possible. It is important to note that while we offer monthly plans, we do not offer one-size-fits-all SEO monthly packages, since that kind of approach to SEO isn’t the most effective. Many monthly packages offered by other companies will include a set number and type of services, such as articles written, backlinks gained, and pages optimized. These types of “turnkey” packages are often sold by inferior SEO agencies who are more concerned with delivering a specified amount of tangible work each month than producing results.

Beware of any companies promising to build a specified amount of backlinks per month, especially since the quality and relevancy of backlinks pointing to your website is significantly more important than the quantity. While our planned tasks and SEO activities are scheduled on a monthly basis for organization and streamlining workflow, our strategies are not confined by these types of “per-assembled” monthly packages.Our SEO services are instead customized so that we are always working on what we know will deliver the greatest ROI.

SEO Hourly Rates

The short answer is thatSEO pricing ranges anywhere from $50 per hour to over $250 per hourdepending on theSEO agency you hire. The SEO-famous Neil Patel ostensibly charges up to $5,000 just for an initial hour-long consultation. All of that is not to say that your neighbor’s daughter down the street who is “good with computers” won’t offer to do it for $200 a month, and heck, she might even know what she’s doing! We’re also not saying that Neil Patel might not be worth that $5,000 price (spoiler alert: if you’re not a Fortune 500 company, he most likely isn’t).

One-Time SEO Costs

If you are ready to hire an SEO company, or even just anSEO consultant to perform specific SEO services, some SEO companies do offer á la carte services or one-time SEO projects. Most commonly this comes in the form of an SEO audit, but could simply performing optimizations on the website only one-time, without an ongoing contract.

An SEO audit is a comprehensive examination of a website’s search engine optimization performance. Think of it as a doctor’s check-up for your website’s health. Just like a doctor assesses your physical health, an SEO audit evaluates your website’s technical structure, content quality, and visibility on search engines. The purpose of the audit is to identify any issues that may be hindering your website’s ability to rank high on search engine results pages (SERPs). Once the audit is complete you may decide to hire an SEO company or you may opt to tackle the project in-house to save on costs.

The average cost of an SEO audit is around $5,000-$10,000 when working with a reputable, experienced SEO agency.

Example SEO Plans

Many companies offers different levels of SEO services and the services, or amount of services, provided within each plan is different. Below are example SEO plans that will help you to better understand the difference between a basic SEO plan and an enterprise level SEO campaign.

Local SEO Pricing

We hinted above that local SEO services may be more affordable than attempting to rank nationally for the same set of keywords, but geographical target area is just one variable that affects the cost. Also, many local business need an SEO campaign that focuses on different strategies, such as ranking in Google Map results.

The reason local SEO often costs less is simply the competition isn’t a great. Usually within a local SEO strategy city modifiers are added to the end or beginning of the main keyword, making ranking for that term much more achievable.

Local SEO pricing is still subject to the same variables that we’ve touched on above, but typically ranges from $250 – $3,000 a month.

eCommerce SEO Pricing

The cost of SEO for an eCommerce website can be influenced by a number of factors, including your competition, the size of your website, how long your website has been around, and the niche you’re in.

Competition: The level of competition for the keywords you are targeting will have a significant impact on the cost of SEO. If you are targeting highly competitive keywords, you may need to invest more resources in order to outrank your competitors.

Size of the website: The size of your eCommerce website, in terms of the number of pages, products, and categories, can also impact the cost of SEO. More complex websites typically require more time and resources to optimize for search engines. Consider that adding content to category pages is a big part of an SEO strategy, if content needs to be written for 5,000 pages compared to 500 pages, the cost of the campaign will be greater or the amount months it takes to fully optimize the website will be longer.

Why Is SEO Important?

With more than5 billion Google searchesa day, it’s important to be in front of your customers when they are looking for your products or services. Potential customers searching on Google or other search engines are “actively engaged”, meaning they are looking for YOU. If you’re at the top of the search your chance to capture that traffic increase significantly. Did you know that over 25% of people click on the first organic search result on Google? That means if a keyword is a search 10,000 times per month, by being number 1 on Google you could receive upwards of 2,500 free visits a month. Unless you have a massive paid search budget (and don’t mind spending it), ranking organically is vitally important to the success of yourintegrated digital marketing strategy.

How Can SEO Impact My Website?

SEO can make a major impact on your business. By ranking at the top of Google for your most searched keywords you’ll increase the visibility of your website in the search engine result pages. This will lead to more website traffic and online sales. SEO can also make a major impact on your marketing budget since you don’t have to pay for every click and every visitor that comes to your website, meaning you’ll have a higher profit margin on each sales that comes from organic search.

Additionally, having a top-ranking website can result in increased conversions, as users are more likely to trust websites that rank at the top of the search results. Furthermore, having a strong online presence can help improve the overall perception of your business, helping to establish your brand and create a more favorable image in the minds of your audience and boost sales across all marketing channels.

SEO Budget Considerations

When setting a budget for your SEO campaign be sure to consider what you can afford to spend. Remember, SEO doesn’t happen over night and takes time to get results, so you want to be sure you’re paying an amount that you’re comfortable investing for 12-18 months. Also, be sure to consider the contract of the agency you select. Some SEO companies have annual agreements while others are month-to-month, giving you more flexibility in your budget.

Other budget items to consider include the following:

• Goals and objectives: What do you want to achieve through SEO? Increased traffic? Higher rankings? More sales? Having a clear understanding of your goals will help you and your SEO agency determine how much you need to invest in order to achieve them.
• Competition: The level of competition for your target keywords will play a big role in determining the budget for SEO services. The more competitive your target keywords, the more resources you may need to invest in order to rank well. Ask potential SEO agencies to analyze the competition and if there are certain competitors you want to outperform, be sure to have that discussion.
• Current website status: An SEO audit will give you a good understanding of the current state of your website and the work that needs to be done in order to improve its ranking. This will help you determine the resources required and, in turn, the budget needed for SEO services.

If you’re looking for immediate results and need to drive sales quickly,you likely would benefit by supplementing your SEO efforts with paid advertising, such as a Google Ads campaign, to begin with. OuterBox also offers some of the nation’s leading AdWords management services, so talk with us about how we can help your campaign be as successful as possible.

How Can You Tell if SEO Costs Are Worth It?

When it comes to driving traffic to your website, SEO can be one of the most cost-effective marketing strategies available. You do have other options as well, such as paid search marketing through Google Ads. When thinking about your SEO investment and you’re asking yourself “is it worth it”, consider how much the same amount of traffic would cost via paid search. If the amount is more, then your SEO traffic and spend are a value. If the answer is you could buy each visit for less, it may be worth questioning the SEO company you’re working with.

Another good way to look at the ROI of SEO is by looking at the number of sales and leads you’re driving through organic traffic. If you’re spending $5,000 a month on SEO, driving $250,000 a month in online sales, and you have a profit margin of 20%, you’re well into the green by $45,000 a month. Using some of this basic math and thinking about your SEO investment in this way can really help you to feel comfortable paying your invoice each month.

Choose an SEO Company That Will Provide Value

Generally speaking, you do get what you pay for with SEO, but there is a certain amount of vetting one needs to do before choosing an SEO company. Here are some tips on that:

• Look for proven results.Look for case studies and ask the companies you’re considering to give some real examples of their success. If they struggle or hesitate to provide you with any success stories, odds are they haven’t had much success.
• Listen to past clients.Read reviews both on their site and on 3rd party websites. Keep in mind that even the best companies (SEO and otherwise) will always have a few negative reviews, so take those mostly with a grain of salt. Instead, look for overarching trends, and if you see any recurring red flags, you should likely move on.
• Talk with the team directly.Ask to get on a call with the actual employees that would be managing your SEO account or to speak to whoever oversees the SEO department. It’s not unreasonable for you to want to know a little bit more about the people you’ll be paying to work on your website and what strategies they might be implementing to improve your search results, especially when going with a more legitimate agency.
• Learn to spot a shady strategy.Read up about “black-hat SEO” and be sure that any of the strategies the salespeople discuss with you don’t seem to violate any of Google’s guidelines. At OuterBox, we are a strictly white-hat SEO company, which means we work within the rules of Google to ensure your site is never penalized as a result of the work we do. That would be entirely counterproductive!
• Try a few and compare.Consider purchasing standaloneSEO audit servicesfrom several companies, and then compare the findings of those audits. You may pay a little extra at the get-go, but you’ll have a better chance of choosing the best company. After selecting an SEO company to work with, share those findings with your new SEO company to ensure any valuable discoveries you paid for are leveraged accordingly.

An Example of Our Client’s Results – 200% Traffic Increase

Beware! Unfortunately, assuming that those companies charging the most must, therefore, have the most expertise or “best SEO services” is seldom a practical approach. If you’re in charge of choosing an SEO company for your business, no matter what the price, select the company that instills the most confidence in its ability to deliver an ROI on the budget your business decides to allocate to SEO services.

Reputable SEO Service Providers

To get an idea of pricing for your SEO campaign work with an experienced, well-reviewed SEO service provider. Below is a list of reputable SEO companies that we recommend.

Most reputable US based agencies charge between $100-$250 per hour. How many hours you’ll need each month to meet your goals and expectations all depends on how competitive your industry is and where you currently rank.We offer free SEO estimates.

The SEO companies who charge only a few hundred a month typically send their work overseas. Often you’ll find poor copywriting, low quality backlinks and poor results with these types of campaign. BEWARE: A cheap SEO campaign can hurt your website more than it can help!

Since every SEO company operates differently, there is not a standard price for SEO services. The price is based on the SEO agency’s location, payroll expenses, and many outside factors.

The complexity of your platform can affect the cost of SEO. For example, SEO for WordPress is typically less complicated than a campaign for Shopify. This is due to the technical knowledge needed and the ease of adding new elements to templates, the core SEO features SEO plug-ins available, and more. SEO can be performed on all CMS or eCommerce store platforms, some are just a bit trickier than others.

Still Have Questions About SEO Pricing?

We hope this article helps clear up some of the confusion and that we have empowered you to make a more informed decision about the SEO company that is best for your business. If you have any remaining questions or would like to discuss your website with an SEO expert, please give us a call now at 866-647-9218 or request a quote below.

Citations & Referenced Sources:

1. Moz – 600 Plus Agencies Share Their Pricing Models
2. Ahrefs