How Long Should a Blog Post Be (With Insider Tips) (2023)

How Long Should a Blog Post Be (With Insider Tips) (1)

Creating a blog is a wonderful way to share your ideas and opinions with the world. But beyond being an outlet for creative expression, blog posts can also lead to substantial website traffic, social media shares and backlinks.

In order to reap the most benefits from your articles, they need to be well written at an optimized length. This leads us to the pressing question, "how long should a blog post be?"

At Wix, we've been in the business of blogging for over a decade and learned a lot of great lessons along the way, including the ideal blog post length. In this article, we'll "spill the tea" with our insider tips on how long your posts should be, the benefits of long-form content and how to execute writing a rock-solid longer piece.

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How long should a blog post be

After in-depth industry research and analyzing our very own results from the Wix Blog, we’ve found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. When you stay within this average, your articles are more likely to rank higher on search engines, get more social media shares and backlinks.

However, while these numbers are a good place to start, there is no “one size fits all” solution as different topics require different depths of content. To fine-tune your article length, think of the reasons why you chose to start a blog in the first place and the type of blog you want to share.

Here is the general correlation between blog post word count and the kind of content it’s commonly used for:

  • Less than 300 words: Blog posts with less than 300 words are rarely ever recommended. If or when they are used, it is mostly for generating discussion with the goal of getting comments. This length is not good for SEO or social media shares.

  • 300 - 600 words: This average blog post length used to be considered “standard” in the past. Now, this window of words is too short for showing authority to rank on search engines as it won’t typically give you enough room to go deep on a topic.

  • 600 - 800 words: This range is most common in professional journalism and in newspaper articles. Also, product description and encyclopedia entries often fall in this word count window. These articles can begin to get you some shares and backlinks.

  • 1,300 - 1,700 words: Here you will often find “What is ...” blog posts. Once you enter this territory, you will see a lot more social media shares and more educational valuable content that gets backlinks. This word length is also commonly used by influencers that write promotional posts.

  • 2,300 - 2,500 words: Welcome to the golden blog post length as determined by search engines. A common blog post format seen here is listicles, as they tend to give a complete picture at length. These articles are typically thorough and educational, and therefore have a much higher chance of ranking on search engines.

When you write a post of this type, you will have the highest chance of getting valuable traffic to your website and convert visitors into leads. Here at Wix, our blogging team tries to stay in this sweet spot whenever possible. In fact, this article itself is 2,476 words.

  • 4,000 words: Pillar pages and thorough guides are the most common types of articles written using 4,000 or more words. These posts are all-encompassing articles that cover a topic in extreme detail in order to build authority.

Determining the ideal blog post length

As we just discussed, you should decide how long a blog post should be one article at a time. To help you make the best choice in each case, there are few questions to consider before you start typing:

What’s your blog topic and its expected comprehensiveness?

Depending on the blog topic idea you’re writing about, there are different depths of content expectations. A blog post about why you should go vegan might be different in average blog post length from a listicle of all the best hostels to stay around the world. The same goes for your general subject matter. Chances are a book blog will be wordier perhaps, than a travel or fashion blog.

Who is the audience you’re writing for?

A best practice in writing the right length article is knowing your audience, focusing on the reader, and understanding their intent. Put yourself in their shoes and imagine exactly how much information they're expecting and hoping to get, you'll be better able to choose the right average blog post length of your article.

It’s important to consider whether the audience is amateur or advanced topic experts already. Their level of knowledge will allow you to know if you need to give a lot of extra background information before jumping in, how deeply into a topic you need to go and how many words it will take to do so.

Which goal are you looking to achieve?

Blog post’s goals can vary from ranking on search, getting social shares to driving sales. Once you know exactly what it is you’re hoping to get out of the piece, you can refer back to the blog length chart to match your goals to the average word count.

How long are the competing blog posts that are currently ranking?

There is no need to reinvent the wheel. Type in the most relevant keyword related to your topic into a search engine and reference currently ranking blog posts to see how in-depth they are.

Next, do a quick word average blog post length count for each of the articles. This will help you know what length of an article search engines have deemed appropriate for answering the subject you’re covering.

The 3 benefits of long-form blog posts

By now, we’ve determined that the closer your article is to 2,450 words, the better for your blog post’s performance. But why is longer-form content preferred? Don’t people get tired of reading so many words and then bounce, lowering your relevancy? Not necessarily. There are 3 main benefits of longer blog posts you should consider:

01. Longer blog posts lead to more time on page

40% of people stay longer on the page with long-form content. Naturally, the longer an article is, the more time it will take a person to read it or at least skim through the sections and headings. This extra time spent on your post can help send positive signals to search engines that your article is relevant and high quality, and therefore worthy to rank in a good position.

Additionally, if you’re monetizing your blog from serving ads or adding affiliate links, you get more opportunities to display your promotions, and hence greater chances to make a profit.

02. More words equal more social shares and backlinks

It’s been proven that long-form content between 1,000 - 2000 words generates 77% more backlinks and 56% more social shares than content shorter than 1,000 words. This is great for boosting your authority as a writer, whether your guest posting or writing for your own blog.

One possible explanation for this is that people are most likely to find value in a longer post, thus being more likely to share such helpful content with their network or link to it as a source.

03. Long-form content drastically improves SEO

Search engines' missions are to organize the world’s information and make it universally accessible. They aim to show trustworthy, well-researched, reliable results to its billions of users. Therefore, writing a 300 word blog post is very unlikely to uncover a topic enough to rank. To improve your blog SEO performance, stick to longer-form content that can prove value and authority.

Remember, showing up for widely searched keywords can highly increase your traffic and result in more conversions and business opportunities for you. So even if writing those additional 700 words might feel like a hassle, it can pay off big time.

How to write long-from blog posts

We’d hate to send you off lost without knowing how to produce long-form blog content. This is why we’ve come up with 10 easy-to-follow tips on how to write blog posts that are longer, more detailed and most importantly - rank. Trust us, we follow all these steps in each blog post we write.

  1. Do all your research before you start

  2. Pick strategic keywords to use in your article

  3. Create a brief and detailed outline

  4. Clearly label headings and sections

  5. Use images to break up paragraphs

  6. Vary sentence structure

  7. Include bullet points and numbered lists

  8. Write readable text in active voice

  9. Keep paragraphs short and include transition words

  10. Add your original perspective

01. Do all your research before you start

To prevent getting overwhelmed with writing a longer piece, it's best to do all your research beforehand. You should fully understand the topic, how competitors went about it, your goals and which audience the article is targeting.

As we mentioned before, read the top 10 blog posts that are currently ranking on search results. A bonus tip is to see what Google suggests in the “People also ask” section. These questions can give you more ideas of what you should be covering in your post.

02. Pick strategic keywords to use in your article

Each topic you choose to analyze or problem you wish to solve comes down to keywords and phrases. Keywords are what curious readers plug into search engines to arrive at articles, blog posts or even business websites.

Wondering how to do keyword research? With the help of blogging tools and keyword planners like Ahrefs, Google Keyword Planner or Semrush, you can strategically find high search volume keywords related to your post to include in your article.

It’s best practice to include the keyword in the blog post title, introduction, SEO description, and a few times throughout the article. Doing so will help search engines understand that your article closely correlates to the search phrase and will be more likely to rank your blog post.

How Long Should a Blog Post Be (With Insider Tips) (3)

03. Create a brief and detailed outline

Putting together a brief helps prepare your outline, which helps you lay out your article. In this preparation phase, write bullet points on what each section of your post will cover, which of your other blog posts you might want to link to, and where you’ll place keywords. All of this makes it much easier to write the piece.

04. Clearly label headings and sections

We all know that we’re suckers for skim reading when we’re short on time. By writing headings that clearly define each section and break down sub-ideas with H2 and H3 headings, readers can skip around the article to the areas most valuable and relevant for them. Try to keep the headings between 3-10 words as a rule of thumb.

Good headings will help you keep readers on your site longer since they will be able to navigate the blog post better and find exactly what they need, as opposed to being overwhelmed and leaving your page. A pro tip is to include a table of contents at the top of your post, such as the one you can find at the beginning of this section, to introduce your main points.

05. Use images to break up paragraphs

There are two main benefits of using images in your blog posts. First, studies showed that bloggers who added ten-plus images to their blog post reported stronger results. Secondly, images are a wonderful way to break up longer text and not overwhelm or bore the reader. As they say, “a picture is worth a thousand words” and can therefore help you bring your points across. Lastly, don’t forget to add alt text to your images for both accessibility and image SEO purposes.

06. Vary sentence structure

Reading written content is a lot like listening to harmonic music. There should be rhythm and flow, with a change in beats from time to time. If you think of your sentences as music, try to alternate shorter and longer sentences to engage the reader and produce better quality writing.

07. Include bullet points and numbered lists

The first thing we’ll say is:

  • Readers

  • Love

  • Bullet points

  • And lists

Longer articles need to be well organized, logical and easy to follow. Incorporating both bullet points and numbered lists into your post will be key to getting your points across clearly.

Like using headings to break down the overall blog post into shorter sections, include bullet points and numbered lists to expand on your ideas within sections. If you are outlining steps in a guide, listicles are especially helpful for explaining what to do in which order.

08. Write readable text in active voice

At the end of the day, the point of your writing is for people to get the information they need. In literature, there is a metric called readability score that ranges between 0 to 100, rating the years of education required to understand the content. The goal is to meet a reading score of 60 or higher on your blog posts so people with an average educational background and reading level can easily comprehend your writing.

Furthermore, when it comes to ranking on search engines, AI-powered bots crawl your site and blog posts to understand your content. When you write readable text in active voice (as opposed to passive voice), the bots can better digest and understand your ideas. If search engines can see how well-written your article is, they will be much more likely to rank it in a high position.

09. Keep paragraphs short and include transition words

Aim to keep your paragraphs to 100 words or less and only cover one idea per paragraph. People might get intimidated by long paragraphs and possibly skip them altogether.

Within these sections, include transition words when navigating between different points that are less related to one another. The goal is not to lose your readers and letting them know where your next thought is heading to.

Also, be aware that over 60% of searches are being done on a mobile device. On a smaller screen of a mobile device, paragraphs become more narrow and hence look longer. If you think a section is getting lengthy as you write it on your desktop, it will look even longer on a phone. So go ahead and don't be afraid to hit enter and break those ideas into multiple parts.

10. Add your original perspective

You should cover the topic’s main points, even if they’ve been penned already. However, you should also put your own spin on it. After all, people have come to your blog to learn from you. Share with the world your unique perspective and opinion on the subject. This originality is what people will appreciate and why they'll come back to read more.

How Long Should a Blog Post Be (With Insider Tips) (4)

By Lena Sernoff

Digital Marketing Expert and Writer


What is the ideal length of a blog post? ›

According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words. That's a lot longer than the 200- or 500-word blog posts most writers or webmasters think is ideal.

How long should a blog post be for SEO in 2023? ›

The ideal length of a blog post is anywhere between 750 to 5,000 words. That's the quick answer, but you can already tell by that massive range that the topic deserves a much deeper look. This blog post will explore the average blog post length in 2023 and how you can stay competitive with your blog content.

What is the ideal length of a blog hook agency? ›

Hook Agency: Consider the 1760-2400 word answer to how long should a blog post be. At least, if you want top SEO results for your blog in most niches. The magic of this length range is that it's not too long, but not too short either.

Is a 500 word blog post good? ›

A post between 400-600 words is widely considered the "standard" length, and it's a good middle ground if you're looking to get more social shares and comments. While posts between 75-300 words can be a great tool for conveying company news or generating discussions, the truth is they're terrible for SEO.

How long should a 500 word blog post take? ›

Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour.

How many times a week should I post on my blog? ›

Most experts agree that blogging two to four times per week is the best way to see increased traction from your content. This equates to somewhere around eleven to sixteen posts a month, depending on how set you are on the actual times per week you post new content.

How long before a blog becomes profitable? ›

According to recent research, it takes an average of 24 months to start making money with a blog. However, that is just the average. The statistics show that almost one third of bloggers start earning money from blogging within 6 months and are making a full-time income within 2 years of starting their blog.

Do blogs increase SEO? ›

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.

Will SEO exist in 5 years? ›

Yes, SEO will exist for the foreseeable future. Businesses rely on SEO to ensure their content appears in SERPs, even as algorithms and features adapt to users' needs. This won't change within the next handful of years.

What is the best blog length for SEO? ›

What Is the Ideal Blog Post Length for SEO? Our research from the State of Content Marketing Global Report 2022 finds that length does correlate positively with organic views. As you can see from the table below, posts with 3,000+ words get 138% more page views than those with less than 500 on average.

How often do professional bloggers post? ›

Most bloggers publish weekly or several times a month. Bloggers used to publish more often (two to six posts per week back in 2014), but they now seem to be posting less often with longer content. Bloggers who publish more often see better results.

How much should I charge for a 1500 word blog post? ›

The average is $175 for a 1,500 word project. When it comes to blog cost per word, this averages just over $0.1 per word. This is the standard blog writing rate for even a beginner to intermediate content writer. Blog writing prices per word are a median of $0.1 per word and an average of $0.12 per word.

How much should I charge for a 750 word blog post? ›

Beginner Freelance Writers generally start at $0.01 to $0.05 per word. Most mid-tier writers will charge between $0.05 per word to $0.20 per word, depending on experience. Experts can charge anywhere from $0.25 to $1 per word, sometimes more.

How much should I charge for a 1000 word blog? ›

Starting From $0.10 Per Word for a Basic Blog Post. At Least $250 Per 1,000 Words. $15 to $20 for 1,000 Words Depending on the Topic and Deadline. $50 Per 1000 Words.

How long does it take to write a 1500 word blog post? ›

For an article of 1000 to 1500 words, this might take 2 to 6 hours. Research takes up the most time because you have to read through a lot of information, take notes, and then verify that the information is accurate and factual. Once you have all of the information, it's time to start writing.

Is 1500 words too long for a blog? ›

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content. Wondering what blog post length gets you ranking in the search engine results page (SERPs)?

How long does it take to write a 1200 word blog post? ›

Writing 1200 words should take you approximately 3 and a half to 4 and a half hours. This length of an article can include key details, but you won't be able to expand too much unless the subject is straightforward.

What percentage of bloggers are successful? ›

What percentage of blogs are successful? According to a study by Orbit Media, around 75% of bloggers feel that their blogs are successful. By this, they mean that their blog delivered some results or strong marketing results which could include monetary gain or other marketing goals.

What is the best day to publish a blog post? ›

For getting backlinks for your blog posts, the study by Kissmetrics suggests that Monday and Thursday are the best days. It further went on to reveal that publishing early morning on these two days around 7 AM will increase your chances of getting the most inbound links.

What is the best time of day to post a blog? ›

This study, shared by Social Fresh using data from Shareaholic, found that social shares are highest for posts published on Thursdays and between the hours of 9–10am EST.

How much money can I realistically make blogging? ›

On average, bloggers make around $45,000—with most bloggers earning somewhere between $38,440 to $51,906. However, there are a lot of variables that'll influence how much money you make blogging, so keep reading and I'll explain how to set the right expectations for your blog income.

Are small blogs profitable? ›

Is it still possible to make money from a blog (as a blogger) today? Yes, millions of people around the world are turning to making money from home—rather than pursuing a traditional 9-to-5 job. Blogging can be one of the most profitable online businesses with very low startup costs.

How often do I need to post on my blog to make money? ›

It all depends on your audience, the field you're in, and your revenue strategy. You should probably plan to publish about three blog posts per week, minimum, to make money as a blogger. Do some testing to see if need to increase your publishing volume.

How do I get my blog noticed? ›

  1. Way #1: Use Email Outreach to Promote Your Blog.
  2. Way #2: Connect With Other Bloggers.
  3. Way #3: Acquire Referral Traffic.
  4. Way #4: Write With SEO in Mind.
  5. Way #5: Guest Post for Other Blogs.
  6. Way #6: Leverage Social Media (while you still can)
  7. Way #7: Publish Original Content.
  8. Way #8: Grow Your Email List.
Jul 20, 2020

How often should you update blog for SEO? ›

You should aim to post at least once a week — and at the same time each week. Weekly posts will provide you with content to share on your social media channels, as well as boost your SEO rankings by using target keywords.

Do Blogs Increase website Traffic? ›

When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.

What is replacing SEO? ›

Answer Engine Optimization to Replace Search Engine Optimization.

Is SEO still relevant in 2023? ›

Yes, SEO is still important in 2023. SEO is the practice of improving the ranking of a website on search engines like Google. This is important because it can help to increase the visibility of a website, and make it more likely that people will find and visit the website.

How long is too long for SEO? ›

The optimum post length for SEO appears to be from 2,250 to 2,500 words. You also want to see your posts shared and backlinked as much as possible. Longer posts are more likely to generate quality backlinks which, in turn, affect ranking factors.

How many links should a blog post have SEO? ›

While there are exceptions, a good rule of thumb is to aim for no more than 2-5 external links per longer blog post. If you find yourself needing to link to tons of outside sources in every post, you might find it more effective to simply explain those concepts yourself instead of directing traffic elsewhere.

How many SEO keywords should I use in a blog? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

Does SEO content length matter? ›

Content is king, so having more content than competitors is thought to be better for search rankings. Based on the theory that word count is an indicator of content quality, SEO experts claim a larger word count can help with achieving greater ranking positions.

How many posts should I launch my blog with? ›

The SEO experts will tell you to launch your blog or website with 20-30 articles. The reason being is that having a large amount of content will help you get out of the Google sandbox quicker. Google will be able to index, understand, and rank your content quicker. You'll see quicker results this way.

Can a blog post be too long? ›

Your topic doesn't need a long explanation

If you emphasize length over content, you'll end up with repetitive, boring blog posts. Your content should be “long enough to make your point,” as one of the people who commented on my blog post length question. Don't make it longer than that.

Is 1000 words enough for a blog post? ›

Your blog needs to be long enough to contain value, but not too long that the reader stops reading it. The sweet spot for a valuable, but still concise blog is between 500 and 1,000 words. That range allows you to explain a topic in enough depth that adds value for the viewer, but is still easily digested.”

Is 3000 words too long for a blog post? ›

Fifty-four percent of bloggers who published articles longer than 3000 words reported that those blog posts performed exceptionally well. For bloggers who want to publish articles of an average length on a regular basis, 1000 to 2500 words could be a sweet spot.

How many words should a 3 minute blog be? ›

Answer: At the normal speaking rate of 130 words per minute (wpm), a 3 minutes long speech will have about 390 words .

How much should I charge for a 1000 word blog post? ›

The low end for a 1000-word research article is around $75, while an experienced writer may charge closer to $250 or more. Blog article. Less technical articles are often quicker to write, so you may want to charge less. A 1000-word blog article averages around $50 at the lower end and $175 at the higher end.

What makes a blog post stand out? ›

Create strong content that stands out.
  1. Use killer headlines to lure readers in. Face it. ...
  2. Have a professional looking blog design. ...
  3. Write about juicy topics. ...
  4. Tell great stories. ...
  5. Incorporate keywords in your posts. ...
  6. Add visuals to attract attention. ...
  7. Include other media formats. ...
  8. Make content easy-to-scan.
Jan 15, 2012

How many links is too many in a blog post? ›

Less is more, especially when it comes to an effective link-building strategy. If you add multiple links within each paragraph of a blog post, you have definitely gone overboard. Try and stick to three to five inbound and outbound links per 1000 words.

How often do most bloggers post? ›

Most bloggers publish weekly or several times a month. Bloggers used to publish more often (two to six posts per week back in 2014), but they now seem to be posting less often with longer content. Bloggers who publish more often see better results.

Does length of blog matter? ›

It's been proven that long-form content between 1,000 - 2000 words generates 77% more backlinks and 56% more social shares than content shorter than 1,000 words. This is great for boosting your authority as a writer, whether your guest posting or writing for your own blog.

What does a blog post look like? ›

A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.

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