Hidden meaning of 11 world's most famous logos - Nike - The Economic Times (2024)

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Nike Unilever Amazon Adidas Pepsi BMW Evernote Puma

Hidden meaning of 11 world's most famous logos - Nike - The Economic Times (1)

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Nike

In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess' wing,‘swoosh’, which symbolises the sound of speed, movement, power and motivation.

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Hidden meaning of 11 world's most famous logos - Nike - The Economic Times (2)

The U of Unilever is filled with variety of random images. But every single image depicts the range of products Unilever manufactures.

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Amazon

When one initially looks at Amazon logo the arrow at the bottom seems like a smiley face, but it is more than that. The arrow is pointed from a to the z; representing the fact that Amazon offers sheer variety of products for sale. And the smiley depicts customer’s satisfaction.

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Adidas

The three strip of Adidas logo represent a mountain, pointing out towards challenges and goals people need to overcome.

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See Also
Special Topics: Athena

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Pepsi

In 2008 Pepsi redesigned its logo, which was very similar to the old one. The top half is red, the bottom half is blue, and a wavy white line runs through the center. Which looks like a globe, but there is more to it. It is claimed that the new logo represents Earth’s magnetic field, feng shui, Pythagoras, geodynamics, renaissance and more. In short, it is some kind of Da Vinci Code.

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BMW

The central part of the BMW logo symbolises the rotating blades of an airplane which depicts company’s early history of aviation technology.

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Evernote

The primary work of the app is store and remember the notes your write and it's for that reason it uses the Elephant symbol because the elephants have impressive ability to store the memory. As they say it, "An elephant never forgets."

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Puma

The logo of sportswear brand Puma has an image of a leaping Puma, which is also called a cougar, a panther that is active both day and night and jump upto 20 feet high. By using this symbol Puma summarized the feature of its product.

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Hidden meaning of 11 world's most famous logos - Nike - The Economic Times (2024)
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