Creating a Daycare Mission Statement in 2024: Complete Guide - THM SEO Agency (2024)

Why Does Your Daycare Center Need a Mission Statement?

Like any organization, your daycare center will greatly benefit from a well-crafted mission statement.

Mission statements have the power to:

• Direct employees
• Guide decision-making
• Clarify your institution’s purpose to the public
• Facilitate change and improvement

Strive to create a memorable mission statement that inspires staff and reassures parents and the community.

Do this once, and enjoy lasting benefits.

Important Things to Address in Your Daycare Center Mission Statement

Your Competency as a Daycare Center

While many industries focus solely on consumer-centric mission statements, for a daycare, it’s crucial to also highlight your institution.

Consider addressing:

• Safety
• Atmosphere
• Staff credentials
• Important values
• Quality of service

Examples:

• “A professional and dedicated team”
• “Providing loving, safe, and nurturing childcare”
• “Ensuring quality, reliability, and safety in child care”

Your Promises and Obligations to the Children

The most vital aspect of a daycare mission statement is what you do for the children.

This is key for parental understanding and guides your decision-making in areas like curriculum and staff hiring.

Focus on:

• Meeting children’s needs
• Educational goals
• Projects and activities
• Child development areas

Examples:

• “Focusing on social, cognitive, physical, and emotional growth”
• “Meeting each child’s needs”
• “Promoting social, emotional, physical, and cognitive development”

Your Promises and Obligations to the Parents and the Community

Including parents and the community in a daycare mission statement, while not essential, can be beneficial.

Daycare centers are crucial in today’s society, serving as integral parts of their communities.

Consider addressing these aspects:

• Affordability
• Inclusivity
• Community engagement
• Guarantees for parents

Examples:

• “Catering to all families in the community”
• “Welcoming families from all economic levels”
• “Ensuring complete peace of mind for parents”

Characteristics of a Great Mission Statement

When crafting a mission statement, keep these guidelines in mind:

• Clarity of language
• Conciseness
• Realism
• Specificity
• Positivity
• Creating expectations
• Inspirational
• Memorable

It’s not necessary to address each point individually.

A mission statement that tries to hit every point separately can become lengthy and disjointed.

Instead, aim for a mission statement that blends many of these elements cohesively.

In essence, the more points you integrate succinctly, the stronger your mission statement will be.

Great Daycare Mission Statement Examples

Sundowners

The purpose of Sundowners is to provide and promote licensed, non-profit, high quality, affordable, and accessible early learning and child care programs to meet the needs of children and families in Windsor-Essex County.

Roxbury Day Care Center

It is the mission of the Roxbury Day Care Center to provide quality child care for all families in the community in a warm, nurturing, loving and educational environment. The child care needs of all economic levels are served, enabling families to obtain employment or to further their education.

Great Expectations Child Care Center

At Great Expectations Child Care Center, our mission is to provide child care that meets the needs of each child and family in a safe, educational environment. We pride our Center’s focus on the individual needs of each child, while providing quality, reliable and safe child care.

Small Steps – Big Strides

The mission of Small Steps – Big Strides is to provide a safe, stimulating, and caring environment for children ages six weeks to 11 years. Our focus is to provide an encouraging educational experience, promoting social, emotional, physical, and cognitive development. Committed to the families we serve, we strive to give parents complete peace of mind, while being seen as a shining example of what a quality childcare center should be.

Celebree

Our professional and dedicated team nurtures and educates infants, toddlers, preschool, and school-age children in a wide-range of child care programs. Our children develop positive social skills and values and learn about their world through age-appropriate play, projects, and activities. We provide a stable, secure learning environment that fosters a solid foundation for lifelong success.

The Preschool Centre

Our Mission is to provide high quality education and childcare in a safe, respectful and inclusive environment that builds a foundation for life-long learning.

Barnesville Child Day Care Center

Our mission is to provide a warm, nurturing environment that encourages children to develop their capabilities and interests at their own pace and to their individual needs.

Dreams Daycare Center

Dreams Daycare Center strives to positively influence the lives of all young children alike by partnering with parents in order to provide meaningful early learning experiences.

Infant Toddler Family Day Care

Infant Toddler Family Day Care (ITFDC) is a network of professional child care educators with a commitment to the principle that learning begins at birth. We support the emotional, social and intellectual development of infants, toddlers, preschoolers and school-age children in safe, nurturing high-quality child care environments.

Little Lane Preschool and Daycare

To provide loving, safe, and nurturing environmental childcare services for infants 6 weeks and older. To provide high quality, developmentally appropriate curriculum-based childcare for children up to 5 years of age with a focus on their social, cognitive, physical, and emotional growth.