Barclays core values and purpose | Barclays (2024)

Our Purpose

Working together for a better financial future.

Our five Values –Respect, Integrity, Service, ExcellenceandStewardship– are our moral compass; the fundamentals of who we are and what we believe is right.

Respect

We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone’s contribution

Integrity

We operate with honesty, courage, transparency and fairness in all we do

Service

We act with empathy and humility, putting the people and businesses we serve at the centre of what we do

Excellence

We set high standards for what we do, championing innovation and using our energy, expertise and resources to make a positive difference

Stewardship

We prize sustainability, and are passionate about leaving things better than we found them

Performance measures

We analyse a broad range of financial and non-financial measures to make sure our strategy is working. Ultimately, the experience of our stakeholders is the key indicator as to whether we are succeeding.

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Barclays core values and purpose | Barclays (2024)
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