About Us (2024)


Allen Sportshas been trusted by outdoor enthusiasts around the world for more than half a century. Our products are designed, built and tested to the highest standards of quality, earning top-rated reviews for their ease of use, value and rock-solid reliability.

We’re based in Portsmouth, New Hampshire, with facilities across the United States and abroad. Our racks, strollers and trailers are sold both online and through an extensive network of dealers in 12 countries.

About Us (1)


Dick Allen began his career working on aerospace technology for the Apollo program, until government cutbacks eliminated his job in 1967. That’s when the Harvard-trained physicist embarked on a new mission, transforming his hobby into a brand new industry. A cycling enthusiast and inventor, Allen wanted a way to carry bikes on his car for weekend trips around New England with his family. He was tired of hassling with twine and dinging up his car, so he set out to create a better solution — not only for himself, but also for the growing market he foresaw.

About Us (2)

Working long hours in his Massachusetts garage, he drafted designs during the day and constructed them at night. His built his first prototype with electrical conduit, metal strapping and fire hose casings for padding. After testing out the trunk-mounted rack on family excursions, he knew he had a winner, and founded Allen Bike Racks.

About Us (3)

Dealer acceptance came quickly, and by 1971 Allen Bike Racks were sold nationally through several major bicycle distributors. Over the years, Allen Sports has been awarded many patents for our trailblazing technology, and we continue to build on our tradition of innovation, quality and service.


At Allen Sports, we’re committed to producing the highest quality, easiest to use racks on the market. We also take pride in our outstanding service, earning our customers’ loyalty and lifetime satisfaction. If you should ever have questions or comments, please contact us

About Us (4)



We help you get out there.

About Us (2024)


What do you write in about us? ›

Depending on your industry, there may be more things that you'd like to include to assert your brand's position in the market.
  1. Include your unique value proposition. ...
  2. Show your company's faces. ...
  3. Tell your brand story. ...
  4. Share what's happening behind the scenes. ...
  5. Let customers know where you are. ...
  6. Direct customer to the next action.

What is meant by about us? ›

What is an About Us Page? An About Us page is an opportunity to introduce your company on your own terms. It's where potential customers will go to find out why you're passionate about your products – and why they should be, too. A well-crafted About Us page is the key to building trust and loyalty with your customers.

What is about us information on a website? ›

An About Us page isn't just where you share the story of your brand. It's also where you tell your customer what you do for them and how you work to meet their needs in that area. It isn't so much “Here's what we're about,” but more like “Here's who we are, why we started, and what we can do for you.”

How do I write about us on Google? ›

How To Write An About Us Page To Connect With Your Audience
  1. Keep it short and sweet: Focus on the basics–mission, values, and solutions. ...
  2. Add a creative element: Be it a video, infographic, moving image, or an audio track, many examples of About Us pages in this article leverage unique formats to engage users.
Apr 1, 2024

How do I write perfect about me? ›

Gather ideas
  1. Start with the basics. About pages don't have to be cutesy or clever. ...
  2. Share your experience. What are you most proud of? ...
  3. Show your passion. Don't be afraid to get personal, especially in your bio. ...
  4. Link it up. ...
  5. Tell us what to do next. ...
  6. Make it sound like you. ...
  7. Be honest. ...
  8. Keep it short and sweet.

How do you write the best about us? ›

Describe your capabilities and why you're uniquely qualified to offer the service or product you sell. On your About Us page, explain what problem you're uniquely qualified to solve. State how many years you've been in business and the experience you and your key people bring to the table.

Why choose us examples? ›

We are innovative and passionate about the work we do. We always come up with new ways to enrich your revenue to greater heights. Extraordinary and High Quality services: We have a supreme team who works rigorously to grown businesses beyond client's expectations.

How important is an About Us page? ›

The About page helps to humanize your business by telling visitors about yourself and your team. Put a face to a name and title, and let your photos and bios reassure visitors that they're dealing with real humans who understand their needs.

What is the difference between bio and about us? ›

Your entire website is there for your customer, after all. But your Bio page is more “you” focused than your About page. In fact, this is the main difference between the two.

What does a good about us page look like? ›

What makes a good 'About' page? A remarkable about page is genuine, approachable, and distinguished. Visitors should get a glimpse into what working with you might be like. You can include personal interests, stories, and photos that convey the unique story of your business.

What does a company profile consist of? ›

What is a company profile? A company profile introduces a business's mission, goals, vision, and history. In most cases, a profile includes an 'About Us' section that narrates how the company was founded and its whys, and a section that introduces leadership team members.

What is an example of an about me statement? ›

I am a good timekeeper, always willing to learn new skills. I am friendly, helpful and polite, have a good sense of humour. I am able to work independently in busy environments and also within a team setting. I am outgoing and tactful, and able to listen effectively when solving problems.

What should I put on my About Me page? ›

For the most part, an 'About Me' template will include the following components:
  1. Introduction. The introduction of your 'About Me' page is definitely one of the most important parts. ...
  2. Mission statement. ...
  3. Your story. ...
  4. Your niche or competitive advantage. ...
  5. Positive feedback or awards. ...
  6. The value you provide.

What is business description examples? ›

It should highlight the motivations for starting your business and summarize your product or service, target consumers, and why you're unique. Example: Jay's Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois.

How do you start an about us paragraph? ›

  1. Step 1: Figure Out Everything Your Page Will Include.
  2. Step 2: Start With Your Mission Statement.
  3. Step 3: Explain What You Do and Offer in More Detail.
  4. Step 4: Map Out Your Company History.
  5. Step 5: Incorporate Your Values.
  6. Step 6: Include Visual Elements.
  7. Step 7: Tell Them What's Next.

What should an About Me page include? ›

For the most part, an 'About Me' template will include the following components:
  • Introduction. The introduction of your 'About Me' page is definitely one of the most important parts. ...
  • Mission statement. ...
  • Your story. ...
  • Your niche or competitive advantage. ...
  • Positive feedback or awards. ...
  • The value you provide.

What is the right way to write? ›

How to Write Good
  1. Avoid Alliteration. Always.
  2. Prepositions are not words to end sentences with.
  3. Avoid cliches like the plague. ...
  4. Employ the vernacular.
  5. Eschew ampersands & abbreviations, etc.
  6. Parenthetical remarks (however relevant) are unnecessary.
  7. It is wrong to ever split an infinitive.
  8. Contractions aren't necessary.

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